Linear TV Networks vs OTT Services: The Transformation of Competition and the Future of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and streaming services ha

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